Zhou Heiya first opened channel merchant recruitment plan for supermarket convenience stores

Zhou Heiya first opened channel merchant recruitment plan for supermarket convenience stores
On March 17, Zhou Heiya’s WeChat public account announced that it would open a channel merchant recruitment plan for the convenience store of supermarkets for the first time.Preliminary sources pointed out that Zhou Heiya’s recent changes and expansions are an inevitable choice under market competition, and that Zhou Heiya should be gradually promoted to open up new markets and enhance brand influence.On March 17, Zhou Heiya’s WeChat public account announced that it would open the channel merchant recruitment plan for the convenience store of supermarkets for the first time, or affected by this. Zhou Heiya stocks began to rise sharply in the afternoon until the close of the day, Zhou Heiya quoted 4.14 yuan / share, an increase of 8.95%.Zhou Heiya said that the reason for launching the channel agent recruitment plan is that with the continuous expansion of the halogen products market, it has huge room for growth.Sauna and Yewang realized through the official consultation telephone that this channel business agent recruitment plan is mainly for supermarkets and convenience stores in the mainland market, and the regional duck merchants in Huazhong Week will take advantage.Interested parties fill in the company’s registered capital, scale, estimated annual plan, operating area and channel and other relevant information in the designated channel, and after Zhou Heiya’s review, it is expected to get a reply in about 3 working days.For the channel distributors to be cooperated this time, Zhou Heiya made a total of five requirements, that is, participants need to have legal operating qualifications and sufficient operating capital; deep-dive in the fast-selling industry and have extensive channel resources; handle well-known retail brand terminalsChannels, with a professional distribution and operation team; perfect quality assurance system; identify with Zhou Heiya’s corporate culture, and jointly develop a strong will.According to Zhou Heiya’s 2019 semi-annual report, the total number of its self-operated stores reached 1,255, and it hinted that it would use the franchise model to further penetrate the existing market and strategically expand to new regions.In September and November 2019, Zhou Heiya has successively signed a franchise with the Guizhou Guiyang market and the Guangxi Nanning market.The recruitment of channel distributors this time is another expansion of Zhou Heiya after franchising.For the recent expansion of Zhou Heiya’s continuous expansion, China Food Industry Analyst Zhu Danpeng told the sauna, Yewang. In the current lomei market, if Zhou Heiya, who once insisted on the single-vessel mode, does not work hard, it will not rule out its counterparts such as Huang Shanghuang.The possibility of exceeding.Zhou Heiya’s layout of multi-channel, multi-scenario and multi-consumer groups through franchising, channel agency and other methods is conducive to solving the current operational difficulties and meeting the overall development needs of the future.Obviously, the operation model of Zhou Heiya Air Force is mostly direct 2C. The shift to 2B and 2C layout this time is also a challenge to bring profitability.Sauna, Yewang Wang Siyang editor Zhu Fenglan proofreading Li Shihui